Getting found on Google
Below are 7 tips to help get your business found on Google
1. Optimise for mobile devices
Consumers are using mobile devices more than ever. Make sure your web content is 'mobile responsive'. This means that your website automatically adjusts to the mobile screen size. Is your website 'responsive'?
If your site is not 'responsive' visitors can't easily navigate and they will not return to your website. Google prefers websites that are user friendly.
2. Start a blog
Blog posts are opportunities for you to get your page shared across social media as well as appear more frequently in searches because of the different content that you post.
As well as, exhibiting your brand personality, your posts adds value and creates a following.
3. Keyword research
You know what service or product you're selling, but do you know what your customers are searching when they find your business?
Researching what your target marketing are researching on the web gives you a greater insight into your customer needs and how to best meet them.
By finding these keywords you will be able to include related keywords that consumers also search and incorporate them onto your website to eradicate the chance of missing potential customers.
Get social. Don't know how to use Facebook? There's a YouTube video for that. Don't want to use twitter because you can't keep to the character limit? There's a YouTube video for that also. You can learn best practices for free these days by searching on tutorial video on YouTube.
Sharing content and engaging via social media allows you to engage customers on their own term, as well as, creating another touch point. When your content is shared it becomes a 'social signal' to search engines which helps with SEO.
5. Get media coverage
Develop relationships with local media bloggers by encouraging them to visit your business, try your products or services, or if you're sponsoring local events let them know with a simple email or telephone call. Positive coverage across media outlets improves your brand's reputation.
6. Set up a Google My Business Page
This is a free tool for businesses to utilise to manage your online presence across Google and Maps. Information that you can verify can include trading hours, contact phone numbers, locations etc, as well as the products or services that you offer.
7. Encourage and respond to reviews
Customer feedback is what drives change in most businesses, ensuring that you meet your customers' expectations encourages them to return to your business.
Your engagement with user-reviews strengthens your visibility in local search results whether they be positive or negative, importantly, your response to them shows others that you genuinely care about your customers and will provide the service that they expect.